Authors

Oral Capps, Ph.D. is an Executive Professor, Regents Professor and holder of the Southwest Dairy Marketing Endowed Chair in the Department of Agricultural Economics at Texas A&M University. He also serves as co-director of the Agribusiness, Food, and Consumer Economics Research Center (AFCERC). Capps is nationally and internationally recognized leader in demand analysis, specializing in working with large data bases. Applied research areas include analysis of expenditure patterns of prepared foods and foods eaten away from home, analysis of health and nutrition issues, uses of scanner-derived information for managerial decision-making in food retailing, unilateral price effects of mergers and acquisitions; and analysis of regional, national, and international markets for the agricultural, agribusiness, and financial sectors.