Magic of Michoacán
Come discover why Michoacán, Mexico is the ideal place to grow avocados year-round and the growing conditions needed to create the unique taste and texture of a fruit that we all enjoy. You can also meet the people behind the industry that supplies more than 80% of the avocados consumed in the United States.
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Commitment to Quality and Food Safety
When you ship more than two-billion pounds of avocados across the border each year, food safety becomes a high priority. In Michoacán and Jalisco, it all starts with more than 34,000 farmers across 39 municipalities who are guided by a set of industry standards designed to ensure every avocado that comes into the United States is of the highest quality.
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The Avo Journey to the U.S.
There is nothing like cutting into a fresh avocado from Mexico and tasting that creamy texture we all love. But did you know that less than a week ago, that avocado was likely ripening on a tree nestled in a valley in Mexico? Take a behind the scenes look at the avo journey your avocado takes from farm to table.
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