Mexican avocado industry bets on sustainability, pledging the fruit will be “deforestation-free” by 2026

When the USDA lifted the ban on Mexican avocado imports in 1997, the green gold fever began. Today, the industry rakes in $7.5 billion in the U.S. and creates over 42,000 jobs. This continued market growth, bolstered by Mexico’s geographical proximity, has led to improved growing practices, as well as the possibility to tackle one of the fresh produce industry’s biggest challenges: sustainability.

El aguacate lo mejor del campo mexicano

Normalmente se ve al campo como un problema, pero el problema está en no agregar valor en el campo. Los productos de alto valor agregado son la solución, como el aguacate.