Avocados: A Produce Industry Success Story

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The growth in the market for fresh avocados in the United States has been remarkable. In the 1990s, consumption was relatively flat, averaging 1.6 lbs. per capita. Following a series of immigration, legal, cultural, and even supermarket changes, consumption has increased 350% to an average of more than 7 lbs. per capita as of 2020.

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