March 2025 Avo Highlights – Your quarterly resource for business news and insights on the avocado industry.

Responsible Water Stewardship in the Mexican Avocado Industry

The Mexican avocado industry has grown its delicious fruit responsibly,
keeping sustainability top of mind. Through a combination of rainfall
reliance, smarter irrigation and continuous industry innovation, the
industry is helping to show that sustainability and agriculture really do
grow hand in hand.

Sustaining Success for Years to Come

Americans love their avocados and their demand for more has doubled between
2014 and 2021. Despite doubling their annual output, Mexican avocado
orchards have not needed to increase consumption of natural resources. What
the world has called “sustainable practices” has been fundamental “avocado
farming” since 1997 among the 54,000 independent avocado orchards in
Michoacán.