Category: Media Coverage

A finales de marzo, la venta de aguacate mexicano en Estados Unidos también fue víctima del inicio de la prolongada cuarentena y las ventas se derrumbaron 50%, por lo que era urgente adaptarse a las nuevas condiciones y a los cambios de hábito de los consumidores para evitar una mayor caída. Una campaña de educación con énfasis en salud e higiene; una estrategia de mercadotecnia digital; y empaquetar los productos para que los

U.S. sales of Mexican avocados are booming as the coronavirus pandemic rages on and more Americans cook at home.

Avocados from Mexico (AFM) broke its yearly sales record, selling 2.1 billion pounds of avocados in the United States this fiscal year. The company estimates it will sell 2.3 billion pounds in 2021.

According to a new economic contribution analysis from Texas A&M University1, the imports of Mexican Hass avocados have made substantial contributions to the U.S. economy during the 2019-2020 growing season. In this timeframe, more than 2.1 billion pounds of avocados were imported into the U.S. from the Mexican state of Michoacán – fueling consumers’ love of the healthy fruit while also positively benefiting and growing U.S. national and state economies.

Laredo, TX—Integrated Design-Build firm A M King has begun construction of a 262,000-sf ripening and cold storage distribution center for Mission Produce Inc., the world’s largest grower, packer, and shipper of Hass avocados.

Mexican avocado export values rose in early 2020 despite the global pandemic and lower export volumes.

According to a study by the Consultative Group of Agricultural Markets (GCMA), which was based on data from the National Institute of Statistics and Geography (Inegi), avocado exports value was $1.132 billion from January to April, an increase of 3.4 percent over the $1.095 billion in the same period during 2019, as reported by La Jornada.

From the tree it was grown on to its packaging and shipment, each step of the production chain is necessary in ensuring every avocado meets the industry food safety standards. The growers of this avocado orchard in Uruapan, Michoacan demonstrate the safety procedure of how their fruit is grown, shipped, packaged, and exported abroad.

More than 8 of every 10 avocados consumed in the U.S. come from Mexico, and the demand for this delicious fruit rises every day. As U.S. consumption and Mexican production increase, so does APEAM’s vigilance to maintain food safety standards across all 54,000 of their orchards. Here’s how.

Mexico’s avocado producer and packer’s association APEAM attributes much of the success
of the industry to its marketing strategies.
The organization told FreshFruitPortal.com: “Investment in publicity and marketing has
generated valuable growth for the category. This translates to economic benefits for the
entire supply chain of avocados in Michoacan and Mexico.”